LAUNCH OR DIE™
The First Global Study on the Psychological and Physiological Effects of Launching a Personal Venture
Launching isn’t just strategy. It’s medicine.
We’re running the first global study on how launching a personal venture changes your biology, psychology, and sense of purpose.
Want to be part of it?
The Phase 1
We began with a question:
What if launching something of your own — a business, a product, an initiative — was more than a career move?
What if it was a cure?
Burnout, apathy, disengagement — these aren't individual failures.
They're symptoms of something deeper: the absence of ownership, of direction, of fire.
We live in a world where meaning has become optional.
Where work is optimized for efficiency, not aliveness.
Where people feel replaceable in systems they didn’t build.
But something changes the moment you launch.
The moment you decide, “This is mine.”
You don’t need to be funded. You don’t need to be followed.
You need to begin.
This study set out to explore what happens when people do just that.
In Phase 1, we reviewed the existing literature across psychology, behavioral neuroscience, entrepreneurship, and occupational health.
We found signals: autonomy is protective. Purpose is regenerative. Ownership creates resilience.
But no one had connected these dots into one clear, testable hypothesis.
So we did.
We mapped a new research field — the Launch Hypothesis — and proposed that the act of launching something of your own has measurable physiological and psychological effects.
This white paper outlines our findings:
– The biological and cognitive mechanisms that launching activates
– The patterns observed in early case studies
– The link between action and meaning
– And the emerging need to study launching not just as an economic act, but a human one
It’s not a conclusion. It’s a beginning.
264,356*
*okay, we counted our IG followers and a few pets. But we're getting there.
1,387*
*fine, a lot are school projects from our team. Still launched though.
343M€*
*if you round up. A lot. Like, a lot a lot.
Join Phase 2
Phase 2 will move beyond research and into testing.
We will observe, measure, and document what happens in real time when someone launches their own project — and compare it to those who don’t.
We aim to build the first longitudinal dataset on how launching impacts energy, purpose, emotional regulation, and decision-making over time.
Methodology (Phase 2 Overview):
– Global cohort
– Three groups:
1. People launching a real project (test group)
2. People not launching, but considering it (control group)
3. Academics reviewing and contributing to the protocol
– Regular surveys, interviews, and optional biometric tracking
– International peer board (open to all institutions)
We are currently selecting participants (all backgrounds and profiles) and Academics for the next phase.
